Company Name:

The Pew Center for Arts & Heritage

Location:

Philadelphia, Pennsylvania

Approximate Salary:

Not Specified

Job Category:

Communications / Public Relations

Posted

October 24, 2018

Marketing Communications Specialist

The Marketing Communications Specialist plays a key role in the communications team’s strategic work, focused on telling the story and building awareness of the Center’s grant-making work, knowledge-sharing content, and its grant recipients and funded projects. Under the direction of the Chief Communications Officer (CCO) and in cooperation with the Communications Associate (CA) and other Center staff, you will strengthen the ways in which we reach constituents and other stakeholders with communications materials that reflect the Center’s branding, editorial, and outreach strategies. You will contribute to and coordinate the development of content—such as artist interviews, videos, written essays, digital and print publications, and Center news—and the promotion of the organization’s work across both online and offline channels. You will serve as a main point of initial contact and quality control manager for constituents and outside vendors around communications-related questions and initiatives.

The successful candidate will be a creative and skilled communicator with excellent writing and editorial skills, proven ability to work successfully within a team context, experience developing multimedia digital content, and knowledge of current marketing strategies and trends, as well as the not-for-profit and cultural fields.

MAJOR RESPONSIBILITIES

Brand Management: Reporting to the CCO, oversee the maintenance of the Center’s principal communications outlets (website, email, social media) with technical and editorial support from the CA, and manage the development of new communications materials across both online and offline channels. As a key player in the marketing of the Center’s work, collaborate with the communications team to develop and implement marketing communications strategies that strengthen the Center’s positioning and raise our regional and national profile. Working to achieve substantive and stylistic unity in our internal and external messaging, continually maintain and enhance the Center’s image, ensuring that all print and digital communications and multimedia content, from both the Center and Center grantees, are aligned and consistent in both message and look. Assist in maintaining and updating materials including, but not limited to, Center style guide, boilerplate, logos/graphic identity, and crediting guidelines.

Content Creation & Management: Contribute creative ideas to the production of engaging and relevant content for the Center’s website, email communications, print materials, and special projects—making sure that such content is consistent with the Center’s established branding, editorial guidelines, and communications goals. Maintain and coordinate an active editorial calendar and serve as a “managing editor” for content development projects, working in collaboration with staff across departments as needed, conducting regular editorial meetings, and tracking progress through the team’s online project management system. Act as a main point person for assigning writing, editing, and production of content internally, as well as externally with outside vendors for photography, videography, advertising, and web and print design—continually ensuring editorial quality and consistency. Regularly monitor the Center’s web properties, keeping the user experience in mind and assisting in identifying needed updates and upgrades to address web user needs.

Marketing: Participate in content marketing planning, researching both online and offline channels to identify the best outreach and distribution methods and platforms for maximum exposure to target audiences. Be proactive in staying current on communications and marketing trends, research new tools and strategies, and help develop implementation plans for communications projects. Collaborate with and oversee CA’s work, contributing to social media and digital communications strategies, including SEO tactics, website maintenance and updates, Google Analytics reviews, and digital advertising such as Google AdWords and social media ads. With support from the CA, contribute to the analysis of regularly tracked metrics and report on performance of specific marketing efforts and campaigns, offering suggestions for improved performance.

Communications Support: Support the CCO in providing communications and marketing consultation to both Center staff and grant recipients, participating in select meetings and discussions about marketing best practices. Provide support for event communications, including preparation and distribution of invitations, event materials, and multimedia presentations, and occasionally provide on-site support. Support the CCO in the creation of internal reports and coordination of external materials such as press releases; participate in media relations planning. Occasionally manage the work of temporary employees and other contractors hired to support the functions outlined above. Provide additional communications support in the absence of the CA or CCO. 

QUALIFICATIONS

Education & Experience: Requires a bachelor’s degree or equivalent in communications, marketing, public relations, journalism, or related field, with at least four years of experience in digital communications, marketing campaign planning, multimedia content and print publications oversight, and some experience with public relations. Not-for-profit experiences are preferred, along with an interest in and understanding of the nature of cultural practice.

Baseline Knowledge & Skills: Must be a creative and experienced communicator with excellent writing and editorial skills and the ability to present ideas in a clear manner. You should have experience conceiving, developing, and executing external communications, knowledge of current marketing strategies and trends, an understanding of digital communications platforms, and familiarity with graphic design, video production, and editorial processes. You will have past experience using web

content management systems, email marketing tools, social media platforms, and basic abilities with photo editing.

Abilities: This position requires a consistently high energy level and a proven ability to think quickly on one’s feet and use good organizational judgment. Must be able to proactively identify priorities, work independently, and collaborate as a team member within a multi-department organization, demonstrating strong interpersonal skills and organizational awareness. Must be able to prioritize multiple projects in a busy environment accurately, efficiently, and with a high level of professionalism and attention to detail. You will work closely with the CCO, and know when to ask questions and when to take initiative. Must be able to exercise a high level of discretion and confidentiality in interactions with both internal and external people concerning all work-related information, and with an understanding of the Center’s unique relationship to The Pew Charitable Trusts. Respect for the needs and issues of not-for-profit organizations and independent artists is required, while clearly understanding the appropriate boundaries between Center staff and its constituents.

Physical requirements (lifting, etc.): Physical activity standard to office/desk work; occasional assistance with setup for filmings, meetings, and presentations (light office furniture moving); ability to travel from time to time both locally and otherwise as needed.    


TO APPLY: Interested, qualified applicants should submit a letter of application/cover letter, resume, and two relevant, short writing samples via email to jobs@uarts.edu. Please ensure job title is in the Subject line.

Company Name:

The Pew Center for Arts & Heritage

Location:

Philadelphia, Pennsylvania

Approximate Salary:

Not Specified

Job Category:

Communications / Public Relations

Posted

October 24, 2018

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