Digital Marketing and Public Relations Manager

March 11, 2021
Sarasota, Florida

Sarasota Orchestra currently has a job opening for a Digital Marketing and Public Relations Manager. The successful candidate will be responsible for managing social media for Sarasota Orchestra and its programs, and overseeing digital marketing and the organization's digital engagement. You will serve as public relations manager sending out press releases and coordinating interviews. You will also coordinate and lead community relations and community engagement activities.

Initially remote work is welcome, with an eventual location in Sarasota required.


Responsibilities for this position include the following:

Digital Marketing and Social Media

· Strategy planning for new and creative growth campaigns for social and digital marketing

· Manage social media content and oversee inter-departmental coordination for social media

· Write, edit and post content

· Manage digital advertising campaigns that involve the curation and promotion of content

· Coordinate all digital activities with email marketing campaigns

· Create and manage digital analytics dashboard of digital marketing and online engagement

· Assist with reporting on and improving search engine marketing

· Edit video clips for social media and website postings


Public and Media Engagement

· Write and distribute press releases about concerts, programs, institutional initiatives and events

· Coordinate interviews for official Orchestra spokespeople with all media

· Coordinate the posting of orchestra events on online calendars

· Maintain database of media contents for print and digital

· Manage library of images and other assets for internal and external use

· Coordinate Orchestra speaking engagements

· Liaison with media photographers and videographers

· Plan and coordinate the Orchestra's presence at public engagement events; attend and represent Orchestra

· Perform other relevant duties and projects as assigned


Qualifications include the following:

· Bachelor’s degree in communications, digital marketing, arts management, music performance or related field

· 2+ years professional experience managing social media, digital marketing and analytical tools

· Experience with public relations and community engagement a plus

· Flexibility to work outside of conventional office hours at concerts and special events

· Strong planning, coordination and writing skills

· Ability to work well in a team-oriented culture

· Valid Driver’s License

· Knowledge of classical music preferred


Sarasota Orchestra offers a competitive salary, generous time off and a comprehensive benefits package including health, dental, vision, life insurance, disability and retirement.

Please e-mail a cover letter and resume to HR@SarasotaOrchestra.org

EOE

https://www.SarasotaOrchestra.org


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Company Name:

Sarasota Orchestra

Job Category:

Marketing

Position Type:

Full Time

Education:

Bachelor's Degree