The Local Arts Advancement
Department works to strengthen the capacity of local arts and community leaders
who are committed to building healthy, equitable and vibrant communities
through the arts. It does so by implementing online and in-person programming
in communities across the country that address the most pressing leadership and
strategic skills needed to affect change. Some of the most pressing issues
facing arts communities include raising earned and contributed income, growing
audiences, using new communication technologies, and developing strategic
The Local Arts Advancement team
addresses these and other critical topics by bringing to bear Americans for the
Arts’ unique experience in professional development, visibility, and strategic
partnership to provide vital tools, information and resources to advocates,
arts professionals and allies on the ground, all in an effort to establish and
implement favorable policies benefiting arts organizations, artists and local
cultural development across America.
Working with and reporting to the
Director of Local Arts Services, the manager
focuses on skill building around earned income, audience
development and advocacy for arts and culture organizations, LAAs/nexus
organizations and, where applicable, individual practitioners.
Manage an Arts Marketers Network by building a connected network
of arts marketers around the country working to advance and promote arts in
works with our Arts Marketers Network to guide and inform peers
working to promote arts and culture and design innovative programming to meet
uses the National Arts Marketing Project (NAMP) portfolio to
advance the field’s ability to maintain and increase audience engagement and
development, responding to changing demographics and increasing diversity,
equity and inclusion practices. The portfolio includes the annual conference,
live workshop program, website, social media accounts and blog.
KEY DUTIES AND RESPONSIBILITIES
training initiatives that includes digital and in-person training programs
to teach new methodologies for growing earned income through audience
development and engagement and other products.
Share trends and
innovations in the field through ongoing communication that includes
blogs, social media, e-newsletters, fresh website content and more.
Produce an annual
Conference that includes programming, promotion, and working with the
internal event team and content providers.
Similarly, this position works
with arts leaders to help them develop strategies and tactics to strengthen
revenue streams to build their organizations’ sustainability. Through
professional development, communications, research and advocacy strategies arts
leaders will learn to develop and implement new ideas for overall income
Curate a field education program that
enables organizations to build their sustainability and enhance their
ability to promote their work and serve their communities.
Consistently measure impact and success of
the program, set and develop strategy for achieving success around
benchmarks associated with those metrics, and share both the metrics and
the strategies/results with department leadership on a regular and timely
and account for program budgets including development of proposals for
prospective funders, as directed.
mid- and long-range planning documents for field advancement
Diversity, Equity and Inclusion (DEI) concepts and strategies to promote
and foster more diverse arts and cultural administration practice.
or training related to arts marketing, arts administration, and/or local
in arts or non-profit management, with particular emphasis on arts marketing,
audience development and engagement, advocacy, and DEI concepts
knowledge, expertise and a vision of the future of the field, especially
related to arts marketing, audience development and general consumer
marketing trends that impact the arts
of large-scale event design and conference program planning
management experience including leading teams, adhering to timelines,
documenting progress, and keeping multiple projects within scope and
of training and workshop development methods, particularly for the arts
strength in program development including design, implementation and
to balance and prioritize multiple interests against organizational and
departmental goals and objectives.
to maintain strong interpersonal relationships with staff, members and
field at all levels
written and oral communication skills.
positive attitude and an earnest interest in providing excellent customer
service to our members and partners.
commitment to advancing arts and culture in America.