The Director of Marketing will be responsible for the development and implementation of a strategic, multimedia and external relations communications program that clearly conveys the mission, goals, activities, and accomplishments of the Maine Arts Commission, and the impact and value of the arts in Maine; and that works to engage greater constituencies and stakeholders with the work of the Commission. This includes but is not limited to: marketing strategy and plan development; the oversight of media relations, materials, and events; data gathering, analysis, and dissemination initiatives; and digital and social media assets.
REPRESENTATIVE TASKS(A position may not be assigned all the duties listed, nor do the listed examples include all the duties that may be assigned).
Manages development and dissemination of all informational materials across multiple media to promote and publicize the agency, its goals, programs and activities
Develops and implements marketing plans.
Guides agency's identity and branding efforts; maintains standards.
Oversees development of agency publications. Develops all public materials and information, including quarterly newsletter, collateral items, digital assets, and event materials.
Implements the agency’s social media strategy and the creation of all required digital assets, including but not limited to video, audio, and still photography.
Oversees development of agency’s website including content, design and functionality, to meet department and agency needs.
Develops and maintains relationships with press and agency contacts. Directs press inquiries, media releases, production of radio, television and print advertisements and public service announcements (PSA’s).
Markets all special events, public awareness campaigns, and advocacy activities through the oversight provided by the Executive Director.
Manage and oversee all data gathering, analysis, and communication efforts. Works with Executive Director and other staff to produce reports to support Commission work.
Implements departmental operating policies, procedures and systems, assuring currency, consistency, and conformance with departmental and agency policies and objectives.
Provides support for internal communication efforts, including working with agency leadership in the dissemination of agency-wide information and organization of internal communications resources.
Evaluates program activities, communicates measurable impacts, and determines effectiveness in accomplishing departmental objectives; recommends changes and improvements as needed; plans, develops, implements and maintains new and existing services; prepares program annual budget.
Overnight travel, evening, and weekend work is sometimes required, as well as light lifting and long periods of sitting.
Other duties as assigned.
The ideal candidate:
Exhibits excellent communication and interpersonal skills with a wide variety of individuals, demonstrating a high level orientation to customer service.
Has developed marketing plans and implemented them successfully.
Demonstrates excellent writing, editing, and digital storytelling skills across all media.
Seeks out opportunities to expand the agency’s reach to new and existing audiences.
Implements journalistic principles, practices, and techniques of disseminating information to the public through news media, public information, social media strategies and education.
Is familiar with current marketing methods and technologies, including cloud-based applications, digital creation and editing systems, and data gathering, organizing, and distribution applications.
Can demonstrate specialized knowledge of modern English usage and grammar, technical writing, and production, particularly AP style.
Has proficiency with planning, composing, editing, and producing publications, including familiarity with desktop publishing software packages (Adobe InDesign, Photo Shop, Illustrator).Has experience with the design and content management of websites.
Works independently, sets priorities, and manages multiple tasks and deadlines with accuracy.
Has a demonstrated track record, via references, for establishing and maintaining effective working relationships and the ability to excel in a strong team setting
MINIMUM QUALIFICATIONSA Bachelors’ Degree in an Arts or Humanities related field and two (2) years’ experience working with artists, art groups, and/or humanities organizations. Directly-related experience may be substituted for education on a year-for-year basis.
Preference will be given to applicants with a degree or equivalent specializing in marketing, communications, journalism, English, or a related field; and to those with work experience in program coordination, development, and implementation of a Marketing Department or Program, or in a major communications or marketing role in business or government. Knowledge and appreciation of Maine arts and culture, artists and arts techniques are a benefit.
Additional Salary Information: The value of State’s share of Employee’s Retirement: 15.85% of salary for BU positions. The value of State-paid Dental Insurance: $13.13 biweekly. The value* of State-paid Health Insurance:
• Level 1: 100% State Contribution (employee pays nothing): $415.11 biweekly
• Level 2: 95% State Contribution (employee pays 5%): $394.35 biweekly
• Level 3: 90% State Contribution (employee pays 10%): $373.60 biweekly
• Level 4: 85% State Contribution (employee pays 15%): $352.84 biweekly
The Maine Arts Commission shall encourage and stimulate public interest and participation in the cultural heritage and cultural programs of our state; shall expand the state's cultural resources; and shall encourage and assist freedom of artistic expression for the well being of the arts, to meet the needs and aspirations of persons in all parts of the state.To carry out this mission, which is dra...wn from the Maine Art Commission's enabling legislation, the agency will support programs and partnerships that: * engender a cooperative environment within the arts field that results in more efficient delivery of programs and services; * further the goals of the state as articulated by its elected leadership, advancing the arts through activities in such areas as technology, education, and the economy; * have the potential to change lives by giving people of all ages the opportunity to come into meaningful contact with artists and art-making; and * build a broad support base for the arts by increasing local capacity for arts-making and arts presenting, and by increasing local advocacy.
Americans for the Arts serves, advances, and leads the network of organizations and individuals who cultivate, promote, sustain, and support the arts in America. Founded in 1960, Americans for the Arts is the nation's leading nonprofit organization for advancing the arts and arts education.