Director of Marketing & Communications oversees functions related to the marketing, sales, and communications of Charlotte Ballet performances and all company initiatives, with a focus on increased revenue, audience development and elevated public awareness.
In collaboration and partnership with Director of Philanthropy, build thoughtful and comprehensive communications strategies to strengthen relationships with donors, patrons, families, community members and other individuals who engage with Charlotte Ballet.
Management/Administration: Supervise and oversee marketing department including associate director of marketing, patron engagement manager, digital media producer, content marketing specialist. Create and maintain marketing department budget.
Oversee creation of all marketing and communications strategies including ad plans, direct marketing plans, content marketing plans, digital marketing campaigns, promotional campaigns, playbill development and execution, data projects and messaging, including but not limited to development activities. In partnership with marketing team, oversee vendor relationships including designers, printers, consultants, photographers and box office.
Serve as brand steward for Charlotte Ballet through consistent review and evaluation of marketing and communication materials.
Strategic Planning & Execution: Serve as board liaison for the marketing department and committee. Works with staff and Board leadership on long term communications and marketing strategies to ensure cross-department projects are inclusive and balanced, including outside consultants.
Media Relations: Plan and manage media relations including distributing of media pitches, media coordination and media database.
Creative: Works with leadership,
creative agency, designers and photographers on the creation of design concepts
and implementation through all marketing and communication materials.
Plan, coordinate and oversee photo shoots and onsite photography.
Qualified applicants should send a cover letter, resume and two writing samples in pdf format to email@example.com
Application Deadline: March 15, 2108