Company Name:

Americans for the Arts


Washington, Washington DC

Approximate Salary:

Not Specified

Job Category:


Date Posted:

September 13, 2017

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Arts Marketing Programs Manager



The Local Arts Advancement Department works to incite a feeling of relevance and necessity around the arts in America.  It does so by cultivating local arts programming in communities across the country that strengthen and validate local arts agencies and the many other individuals and organizations that promote arts, culture, and artists at the local level. The team also creates opportunities for professional and leadership development, field convening’s, and peer networking opportunities. Local Arts Advancement brings to bear Americans for the Arts’ unique strengths in research, policy, professional development, visibility, advocacy, and strategic partnership in order to provide vital tools, information and resources to advocates, arts professionals and allies on the ground, all in an effort to establish and implement favorable policies benefiting arts organizations, artists and local cultural development across America.


Working with and reporting to the Director of Local Arts Services, the manager focuses on skill building around earned revenue, audience development and advocacy for arts and culture organizations, LAAs/nexus organizations and, where applicable, individual practitioners. The manager works with our Arts Marketers Network to guide and inform peers working to promote arts and culture and design innovative programming to meet their needs. The manager uses the National Arts Marketing Project (NAMP) portfolio to advance the field’s ability to maintain and increase audience engagement and development, responding to changing demographics and increasing diversity, equity and inclusion practices.





·         Develop year-round training initiative that includes digital and in-person training programs to teach new methodologies for growing earned revenue through audience development and engagement and other products.

-          Propose and, where needed, develop appropriately-themed sessions and networking opportunities at national convening’s which include Arts Advocacy Day, Annual Convention and the National Arts Marketing Project Conference.

·         Continue to share trends and innovations in the field through an ongoing communication initiative that includes blogs, social media, e-newsletters, fresh website content and more.

-          Manage an Arts Marketers Network by building a connected network of arts marketers around the country working to advance and promote arts in their communities through:

§  Administration of the Arts Marketers Steering Committee.

§  Drive traffic to by drafting regular newsworthy e-blasts and post regular contributions to the site and blog.

§  Maintain editorial calendar for content creation and distribution.

§  Regularly update the NAMP Facebook and Linkedin pages with engaging content.  

§  Work with the Marketing, Communication and Technology departments on meeting deadlines for the organization of web and digital content.

§  Work with Membership to generate value driven benefits to improve conversion and retention rates

·         Produce an annual Conference.

-          Develop 3-year cycle of programming that aligns with learning goals and objectives set for the field in arts marketing and communication, audience engagement and development and advocacy.

§  Manage conference committees and local hosts to add local touch and nuance to the conference program and support fundraising and marketing efforts

§  Develop conference content including keynotes/featured speakers, pre-conference experiences, sessions, keynotes, and other related events

§  Manage the annual field-wide call for proposals and the creation of session descriptions

·         Work with Selection Committee to curate conference sessions

§  Work with internal development staff to raise contributed and sponsorship revenue

§  Work with the meetings and events team on all logistical details including registration, website, site selection, contract negotiation, budgeting, and staffing schedules with support from Local Arts Services Associate, as appropriate.

§  Work with Research Services team to develop and implement conference evaluation.

§  In collaboration with the marketing and communications, and technology departments, develop print and digital materials to promote the conference and inform plans and content.


Similarly, this position works with arts leaders to help them develop a myriad of revenue streams to build their organizations’ sustainability by considering new strategies to grow earned and contributed dollars.  Through professional development, communications, research and advocacy strategies arts leaders will learn to develop and implement new ideas for overall revenue generation.

-          Curate a field education program that enables organizations to build their sustainability through a myriad of revenue streams and enhance their ability to promote their work and serve their communities.

§  Create and maintain an annual master plan for field education with clear learning objectives

§  Develop and execute a communications and marketing plan to promote learning opportunities and events

§  Leverage and utilize ArtsU as a primary delivery mechanism for learning and engagement

§  Develop a regional and localized workshop program (with Local Arts Services team)

·         Developing short-, mid- and long-range planning documents for workshop offerings

·         Support and guide planning and integration of offerings from other content areas on the team and in the organization.

·         Identify, recruit and secure faculty.

·         Create, maintain and actively pursue prospect list.

·         Development and execution of a communications and marketing plan to promote learning opportunities and events

·         Manage logistics with support from the Local Arts Services Associate

·         Analyze evaluation results and adjust program/process/pricing structures.

-          Develop and deploy steady, constant, informative modes of evaluating the impact and success of the program, set and develop strategy for achieving success around benchmarks associated with those metrics, and share both the metrics and the strategies/results with department leadership on a regular and timely basis.

-          Work with the Director of Local Arts Services to develop, maintain and account for program budgets including participating in the identification and development of proposals for prospective funders as directed.

-          Develop short-, mid- and long-range planning documents for field advancement in conjunction with the Director of Local Arts Services.

-          Incorporating Diversity, Equity and Inclusion (DEI) concepts and strategies to promote and foster more diverse arts and cultural administration practice.


·         Support other projects, as directed.




·         Bachelor’s Degree or Master’s Degree, or equivalent experience in the arts and culture field.

·         Five or more years of progressively responsible experience in arts or non-profit management, with particular emphasis on arts marketing, audience development and engagement, advocacy, and DEI concepts

·         Project management experience including leading teams, adhering to timelines, documenting progress, and keeping multiple projects within scope and budget. Conference programming experience preferred

·         Demonstrated strength in program development including design, implementation and evaluation

·         Current knowledge and expertise in the areas of arts marketing, audience development and general consumer marketing trends that impact the arts

·         Ability to balance and prioritize multiple interests against organizational and departmental goals and objectives.

·         Ability to maintain strong interpersonal relationships with staff, members and field at all levels

·         Experience working with local arts agencies and local arts development—programs, services, and operations.

·         Excellent written and oral communication skills.

·         Travel required.

·         A positive attitude and an earnest interest in providing excellent customer service to our members and partners.

·         A commitment to advancing arts and culture in America.

Company Name:

Americans for the Arts


Washington, Washington DC

Approximate Salary:

Not Specified

Job Category:


Date Posted:

September 13, 2017

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